About the price increase

Why did the price go up?

If you notice this price has gone up a little, you’re right.

At this point you’ve probably noticed the price of everything from eggs to gasoline has gone up over the past few years. In our case, the cost of shipping has increasedby more than 20%, while the cost of our base material for the Live Reef Rubble has more than doubled (>100% increase!)

Throughout that whole time, we havent raised our prices by a cent. It was always a volume business with a small profit margin, but lately we’ve watched that margin get whittled away to nothing. This price increase only brings us back to our original margins.

While we don’t like raising prices, we have to remain above water in order to continue providing our services and products to the reefkeeping community. 

Thanks for your understanding!